BMW has recently announced that BMW fans will now be able to
shop from a new line of BMW lifestyle products and accessories straight from
their Facebook accounts! In Chicago, BMW
drivers love that they will now be able to shop for their favorite BMW
lifestyle products and accessories on Facebook where they can "like" items,
view friends' activity and even add their favorite items to wish lists.
Dubbed the BMW USA Social Shop, BMW fans will be able to
enhance their shopping experience by having a social media element to it.
"We are very excited to launch an innovative approach to shopping and extend the BMW shopping experience for our lifestyle and vehicle accessory products to the social space. BMW has many enthusiastic, engaging Facebook fans, and shoppers are more likely to trust a product review or recommendation from a fellow enthusiast or Facebook friend for their purchases." - Peter Brandt, After-sales Business Development and Marketing Manager, BMW of North America
Other positive elements to this new endeavor are that users will be able to leave direct feedback on products on Facebook and the shop will be able to accommodate a wide variety of payment options such as Paypal and Google Checkout.
As always, be sure to stop by our Fields BMW Northfield blog and website for the latest information on BMW. And for the ultimate hands-on experience, stop by the dealership to check out the latest BMW vehicles and take one out for a test drive today!