Earlier this summer, BMW launched the Ultimate Driving Experience, a nationwide tour that offers dynamic behind-the-wheel driving programs through eight events in seven different markets for 74 days! It kicked off in Boston in June, and consists of 9 to 11 day events across the United States. So far it has hit major U.S. markets including Boston, New York, and just this past weekend, Chicago! Keep reading to learn more!
The Ultimate Driving Experience features many behind-the-wheel driving programs, with a popular component being the Teen Driving School. The Teen Driving School is an extension of the BMW Teen Driving School curriculum that is taught at the BMW Performance Center. It is a fully interactive, 4-hour teen-driving course that featured the 2014 BMW X3 and BMW 3 Series vehicles. Attendees of the Ultimate Driving Experience can take advantage of the Teen Driving School at no cost. It focuses on improving driving skills and increasing road awareness for teen drivers through intensive classroom instruction, driver awareness activities, and hands-on driving exercises. One of the main focuses is creating awareness about the responsibilities that come with being behind the wheel of a car and the dangers and consequences of texting while driving. Trudy Hardy, Vice President, Marketing, BMW of North America, had this to say about the Teen Driving School:
"The Ultimate Driving Experience is grounded in BMW’s passion fro providing driving enthusiasts with the opportunity to get behind the wheel. Incorporating the Teen Driving School into the Experience is an important component of BMW’s continued effort to teach safe driving practices and to educate teens about the dangers of texting and driving."
To learn more about new BMW vehicles and what you can do to prevent texting while driving, stop in to your local BMW dealers, Fields BMW Northfield, to speak to a member of our team today!