Beginning this month, BMW is debuting its BMW Innovations Campaign, which showcases new Key Technology Features that drivers will find on new BMW vehicles. The campaign will highlight and demonstrate how the full range of all-new BMW models share several key technology features with the visionary BMW i8 plug-in high-performance vehicle. Keep reading to learn more!
The 2015 BMW i8 was built with innovation in mind! In fact, that is exactly what the “i” stands for, innovation! Trudy Hardy, Vice President, Marketing, BMW of North America, had this to say about the campaign:
"Innovation is at the core of everything we do. Following in the lead of the BMW i8, which epitomizes innovation, we are elevating the technology across our entire range of BMW models, as highlighted in this national campaign."
The campaign will consists of three national television spots (which debuted Spetember 1!) that will further detail how the groundbreaking technological innovation transfers from the BMW i8 to the entire BMW family. These ads highlight the Full-Color Head-Up Display, the impressive new LED headlight technology, and the Surround View Camera System. The Full-Color Head-Up “Looking Forward” campaign illustrates how important driving information, including speed limit and driver assistance systems are displayed on the windshield in the driver’s line of sight. The “Change” commercial demonstrates how the Adaptive LED Headlights can provide brighter lighting and can turn in the direction the vehicle is moving in order to provide optimal road illumination in all conditions. Finally, the “Eyes Everywhere” campaign shows viewers how the iDrive screen uses the Surround View Camera System to provide a 360 degree panorama view around the vehicle.
To learn more about these systems and which vehicles will have access to them, stop in to your local Chicagoland BMW dealers, Fields BMW Northfield, to speak to a member of our team today!