When the much-anticipated "Mission Impossible--Rogue Nation" hit theaters last weekend, your team here at your local Northfield BMW dealers, Fields BMW Northfield, was thrilled to recognize one of the vehicles up on the big screen: the 2016 BMW 7-Series! The BMW brand's flagship sedan is now in its sixth-generation and is prominently features in the film. BMW is the exclusive worldwide automotive partner of this installment of the legendary Tom Cruise-helmed franchise. Keep reading to learn more!
In addition to providing support to the filmmaking team, BMW of North America also will be launching a series of "Mission to Drive" marketing spots that center on the film. Rogue Nation does not mark the first time that BMW has lent its stylish and technologically advanced vehicles to the Mission Impossible franchise, as the BMW brand previously partnered with Paramount Pictures on the 2011 film "Mission Impossible--Ghost Protocol." LeeAnne Stables, President of Worldwide Marketing Partnerships for Paramount Pictures, had this to say about the partnership:
"We were thrilled to again have the support of BMW during the making of the film. The vehicles performed magnificently under very difficult circumstances, and we know audiences will be amazed by the action driving stunts seen in the film."
The 2016 BMW 7-Series sets a new mark in terms of lightweight design, driving dynamics, comfort, intuitive controls, and advanced and intelligent connectivity features. Based on new technologies, the 7-Series sedan manages to increase strength and rigidity while also reducing weight as well as increasing efficiency while also improving performance. To learn more about what exactly this great sedan will come equipped with, head on down to Fields BMW Northfield to speak to a member of our team today!