BMW Brand’s Ultimate Driving Experience Kicks Off this Month!

 

Earlier this month the BMW brand kicked off the Ultimate Driving Experience, which is the brand’s six-city nationwide driving program that provides drivers the chance to get behind the wheel in order to experience the full BMW lineup firsthand. As your local BMW dealers, we were thrilled to learn that the tour would be making a stop in Chicagoland later this fall. Keep reading to find out more!

The Ultimate Driver Experience events include an “Ultimate Driver” Competition as well as a BMW Teen Driving School Course that is based on a program that is taught at both of the BMW Performance Centers located in South Carolina and California. The first Ultimate Driver Experience started April 13^th and ended April 23^rd at MetLife Stadium in New Jersey. The tour will make its Chicago stop from October 14-22^nd at Arlington Park. Trudy Hard, Vice President of Marketing, BMW of North America, had this to say about the tour and its programs:

"The Ultimate Driving Experience gives drivers from across the country the opportunity to get behind the wheel of a BMW and experience firsthand why our brand is at the top of its class. Further, drivers participating in the teen driving experience, autocross or M control clinic will develop their own skills, gaining experience and confidence while learning under the guidance of our BMW Performance Center instructors."
 

The Ultimate Driving Experience offers drivers dynamic behind-the wheel driving programs that allow drivers to get behind the wheel of our entire line up of BMW vehicles, from the 2017 BMW i to the 2017 BMW 3 Series to the all-new 2017 BMW 5 series models. One program to note is the Teen Driving School, which is a free and fully interactive two-hour teen driving course that provides instruction to teen drivers on how to improve their driving skills and their awareness when behind the wheel. To find out more about this program and the entire Ultimate Driving Experience, head down to Fields BMW Northfield to speak to our team today!