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Beginning this month, BMW is debuting its BMW innovations Campaign, which showcases new Key Technology Features that drivers will find on new BMW vehicles. The campaign will highlight and demonstrate how the full range of all-new BMW models share several key technology features with the visionary BMW i8 plug-in high-performance vehicle. Keep reading to learn more!

Last week, BMW unveiled the first-ever BMW M4 in a unique way by having it race through a one-of-a-kind course that was constructed from fan-sourced current and classic BMW M vehicles! BMW enthusiasts from all over the country volunteered their own BMW M vehicles to be a part of this exclusive experience! Keep reading to learn more!

The 2014 BMW 740i combines a powerful engine, top-of-the-line safety features, a high-quality and comfortable interior, and all the latest in convenience and entertainment features to create a super luxury sedan that everyone will love to drive! Keep reading to find out more!

Last week, BMW Group was proud to announce that it will begin testing an electric vehicle integration platform developed by the Electric Power Research Institute (EPRI). The platform is designed to help manage utilities when plug-in electric vehicles (PEVs) are being charged, a process that is known as demand charging. Keep reading to learn more about demand charging and the partnership between the BMW Group and the Electric Power Research Institute! 

The all-new 2015 BMW X6 serves as the second-generation of the world’s first ever Sports Activity Coupe. This generation serves to expound on the bold step BMW took when it combined the performance of a Sports Activity Vehicle with the emotional resonance and design character of the traditional coupe. When BMW introduced this vehicle, the automotive market hadn’t even thought of this innovative concept and now it’s back and better than ever!

The 2014 BMW X3 combines style, luxury, and power to create a luxurious compact SUV that everyone will want to drive! The smooth steering, peppy engines, great fuel economy, and spacious and well-stocked interior create a relaxing and comfortable ride. Keep reading to find out more!

Last month, BMW announced that arrival of its BMW Smart Charging App that will make it possible for BMW i customers (drivers of the BMW electric vehicles) to automatically identify the best rates and times for charging their electric vehicles at home. Developed by BMW Group and available on both Android and Apple devices, it is integrated with the BMW i Remote App, which allows drivers to get information about their vehicle via their smartphone. Keep reading to find out more!

Earlier this month BMW of North America was pleased to announce that there are more than one million BMW cars and BMW Sports Activity Vehicles on the road in the United States with active subscriptions to its award-winning BMW Assist telematics infotainment and communications service. Keep reading to learn more!